By Philip Gordon
Myths. Behaviors. Influence.
TIPPING element PHENOMENA
Tipping issues as evidenced in worldwide occasions are in lots of methods, encouraged via Media.
This simply published, ground-breaking ebook by way of Dr. Philip Gordon, Ph.D info 3 contemporary media case reviews that have been chosen at the foundation of universal Tipping aspect Attributes. each one concerned contagiousness and stickiness in the course of their improvement, and every arrived at a dramatic second in time, that may be characterised via the phenomenon of Tipping Points.
The first case examine: Myths: The 2008 Presidential crusade of Barack Obama used to be selected to check a narrower scope and time frame for the applying of the research.
In distinction to the second one case examine: Behaviors: The overseas monetary obstacle of 2007-2010 which consists of a broader research interval to spot traits and extra complicated matters.
The 3rd learn: impacts: weather swap used to be integrated as attention as the study and research published severe relationships among media impression and international events.
As the difficulty of weather swap continues to be evolving, Dr. Gordon presents a technique and parameters for interpreting and predicting our planets’ such a lot urgent Media Tipping Points.
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Extra info for Anatomy of Media
Anatomy of Media by Philip Gordon